1993 to India:
the long way home
How a small formulation bench became six brands in 20+ countries — and why the newest chapter is being written in India.
The formulation bench
The company starts where it still lives today: in the chemistry. Early insecticide formulations are developed with European laboratory partners and built to clear the world's strictest safety reviews.
Brands, not batches
Goodbye takes the pest-control shelf; Habro, Lovaire, Caesars, Podo and Gardenz follow — each brand owning one everyday problem instead of one product chasing many.
20+ countries
Distribution grows across the Gulf, Africa and Asia. ISO 9001 certification standardises quality across every market — and Indian travellers keep bringing the products home in suitcases.
Now in India
European-standard formulations, Indian MRPs and pack sizes, and a distribution network being built across every state. That network is the next chapter — and this website recruits it.
"DIY Technology" — what it means here
Every product we make is designed so an ordinary household can solve the problem without calling a service company: a gel a homemaker can apply in two minutes, a trap a shopkeeper can place before closing, a spray that works without a technician. In a market as vast as India, self-serve efficacy is not a slogan — it is the only model that scales to every kirana in every district.
Explore the Six Brands →